The Super Bowl is the most popular and profitable sporting event in the United States. Each year, the National Football League’s (NFL) championship game draws in more than 100 million viewers. Super Bowl LVIII was the most-watched television program in US history with 123.4 million viewers. Sports fans often collect a variety of Super Game memorabilia at these events.
Super Bowl game balls are extremely popular with collectors. While these balls are difficult for the average collector to come across, they may not be as rare as some might imagine. The NFL has 120 footballs available during the Super Bowl, more than double the 54 balls used in standard games. That said, 54 game balls are reserved for practice purposes.
T-shirts are a much more affordable memorabilia piece of the Super Bowl. The NFL and individual franchises make various shirts and apparel, some commemorating the teams involved and others promoting the Super Bowl itself. These items are easy to find leading up to and during Super Bowl weekend, but they quickly fall out of circulation as a new NFL season approaches, and with it a new Super Bowl to advertise.
Some collectors may be more interested in the t-shirts that fans are never supposed to see. To capitalize on the championship moment, both teams produce a plethora of championship apparel on the eve of the big game. This means the losing team must quickly get rid of t-shirts and other pieces of merchandise that promote the losing team as champions. The NFL has an agreement with the charitable organization Good360, which allows these clothes to be donated to in-need communities.
Other examples of Super Bowl memorabilia include replica coins, framed Super Bowl tickets, and virtually any football-related item a person can think of that carries an autograph from one or multiple players involved in the game.
